Senior Manager, Kids' Community Management

the LEGO Group

Denmark, SC, USA Remote

Full time

Community Management


Sep 18

Job Description

Does being responsible for the community management strategy for our kids' communities interest you?

Join us and lead a team who welcome, inspire, and nurture a healthy and safe community for children on our owned LEGO touchpoints!

Core Responsibilities

  • Motivate an international team of 8-12 community leads, community engagers and audience experts.
  • Support the strategy development for community management and moderation (CMM) for children on the LEGO Group’s own digital platforms and own its execution.
  • Successfully deliver community engagement through safe engagement dialogue and moderation on LEGO platforms for children.
  • Establish clear value metrics for all engagement activities conducted by the Kids' Community team.
  • As part of the CMM leadership team actively contribute to the strategic dialogue and direction setting for the entire CMM area.
  • Engage partners from the broader organisation to align on outcomes, priorities, and ways of working, keeping yourself actively informed of the evolution of touchpoints to prioritise your team’s activities.
  • Collaborate with colleagues and partners to support safe and engaging user journeys and experiences for kids, including alignment on community standards in gaming communities.
  • Contribute to the moderation strategy by working with colleagues and external teams.

Play your part in our team succeeding

The CMM team is part of the Consumer and Shopper Engagement (=CSE) department, a team of around 1000 employees with offices in the UK, Germany, USA, Denmark, Singapore and Shanghai, supporting 5 million customer engagements per year across multiple channels (phone, email, chat, social media, web, owned apps and platforms). Our customers are based around the globe!

To support our ambitions to build direct and lasting relationships, we are engaging with kids, grown-ups, fans and creators in owned and earned spaces to make them feel recognised and valued, to grow healthy communities, to drive membership and protect the LEGO brand.

The purpose of this role is to drive kids' engagement by successfully leading a team who manage welcoming, inspiring, healthy, and safe communities for children on owned LEGO touchpoints (e.g., LEGO Life/ kids' fan club). The Senior Manager for Kids' Community is responsible for the community strategy for kids, including collaboration with partners on community standards, user journeys, interfaces, and related topics.

Do you have what it takes?

  • Excellent change leadership and inspirational people management
  • Strong functional expertise in kids’ online safety, children’s community management, and fandom
  • Senior strategic thinking with an ability to continuously adapt to changing priorities, synthesising and analysing information
  • Deep understanding of the LEGO brand and its values
  • Highly skilled working across a matrix of stakeholders and leaders to achieve shared outcomes
  • Ability to influence and to set the tone
  • Curious, analytical and creative thinker, familiar with agile ways of working
  • Ability to occasionally travel internationally

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.